Be Outstanding. Like a Stablio.
CHALLENGE
To revive the Stablio brand by developing a new and engaging brand campaign featuring the iconic Stabilo Boss highlighter and other key products from the Stabilo range during the 2018 back-to-school period.
To revive the Stablio brand by developing a new and engaging brand campaign featuring the iconic Stabilo Boss highlighter and other key products from the Stabilo range during the 2018 back-to-school period.
SOLUTION
We designed a flamboyant campaign to empower children to be the best they possibly can be at school in 2018, by taking on the key attributes of the Stabilo product range; outstanding, bold and creative.
We designed a flamboyant campaign to empower children to be the best they possibly can be at school in 2018, by taking on the key attributes of the Stabilo product range; outstanding, bold and creative.
The simple yet striking campaign is currently running in mediums such as: large format OOH, print and digital. Plus the ‘Be Outstanding’ posters will feature at the Stabilo sponsored ‘Colour Run’ events in Australia and New Zealand.
Credits
Agency: Windsorborn
Creative Director - Nick Pavord | Creative / Copy Writer - Luke Host | Senior Designer - Fiona McLeod
Project Manager - Emily Smith | Illustrator - Nach Oh! | General Manager - Will Reynolds
Project Manager - Emily Smith | Illustrator - Nach Oh! | General Manager - Will Reynolds
